Susana Martinez
General manager du groupe Siero and exhibitor at the Carrefour du Bois 2024, answers a few questions.
PrEsentation
Can you present your company in a few words?
The Siero Group consists of two companies, Maderas Siero and Siero Lam. Siero Lam was established in 1995 as part of a vertical integration of the Siero Group to meet a rapidly changing market and demand for finished products. The manufacturing and distribution of secondary transformation products, namely glued and planed solid wood products, constitute the core business. Perseverance, innovation, and continuous improvement are the principles that have allowed this 100% family-owned company to evolve into the European leader in the production of chestnut wood. One of the most durable and renowned noble woods on the market. Grupo Siero saws 20,000 tonnes of wood per year and exports approximately 50% of its production. Susana Martínez, a forestry engineer and general manager, leads the company. Susana Martínez heads a team of 120 people who strive to provide 100% sustainable solutions for hardwood. The company has developed a production model focused on circular economy and sustainable forest management according to FSC® and PEFC standards.
What does the Carrefour International du Bois mean to you?
The Carrefour du Bois is the leading tradeshow for the forest-timber industry, which has seen significant growth in recent years. For Siero Lam, it is the ideal place to create commercial alliances and fruitful collaborations. We have been present in the French market for about fifteen years, with decisive growth in recent years. For us, understanding market trends and the industry as a whole is essential for the desired development of the company.
Consolidate our position on the French market. And, of course, promote the exchange of ideas and perspectives with our customers, whom we take advantage of meeting on our stand. It is also an innovative event that brings a fresh perspective, full of new features. It is an international tradeshow that brings together a very large number of visitors, which is essential for us.
What are your expectations for this new edition?
Strengthen and validate our position in the French market in terms of exports, which is of great importance to our company. We will take the opportunity to identify trends and opportunities, as we will have the chance to meet all the key players of the timber industry.